Advertisements for Tinned Ravioli 1957–1960

Werbeanzeige der Firma Maggi für Dosenravioli im Lesezirkel, Deutschland 1957; Bildquelle: Mit freundlicher Genehmigung der Maggi GmbH; © Maggi GmbH.

 

Werbeanzeige der Firma Maggi für Dosenravioli, Deutschland 1960; Bildquelle: Mit freundlicher Genehmigung der Maggi GmbH; © Maggi GmbH.

 

Werbeanzeige der Firma Maggi für Dosenravioli, Deutschland 1960; Bildquelle: Mit freundlicher Genehmigung der Maggi GmbH; © Maggi GmbH.

The advertisements for the company Maggi from 1957 and 1960 emphasise the origin of their products in Italian cuisine ("as delicious as in Italy") by showing the connection to "typically Italian" products such as tomatoes, olive oil and red wine in a demijohn or scenery reminiscent of a holiday to Italy. In addition, they stress the simplicity of preparation a ("It's so easy for you") and the flavour. The latter is evoked by referring to Italy as the "home of gourmets".

From top to bottom:

Advertisement from the company Maggi for tinned ravioli in Lesezirkel, Germany 1957; source: with the kind permission of Maggi GmbH, © Maggi GmbH.

Advertisement from the company Maggi for tinned ravioli in Lesezirkel, Germany 1960; source: with the kind permission of Maggi GmbH, © Maggi GmbH.

Advertisement from the company Maggi with recipes for tinned ravioli in Lesezirkel, Germany 1960; source: with the kind permission of Maggi GmbH, © Maggi GmbH.