Posters of this kind were intended to encourage men to enlist for war service. The text links the achievements and sacrifices of past generations with the present and, in so doing, points out the responsibility of the reader to maintain Britain's global empire. It encourages the reader: "Justify the faith of you fathers, and earn the gratitude of your children – enlist today!
Who Made These Little Islands..., poster, 758 x 511 mm, 1915, publisher: PARLIAMENTARY RECRUITING COMMITTEE; source: Imperial War Museum (Art.IWM PST 11670), http://www.iwm.org.uk/collections/item/object/30462), © IWM.