Moral Weeklies (Periodical Essays)

von by Klaus-Dieter Ertler Original aufOriginal in German, angezeigt aufdisplayed in EnglischEnglish
PublishedErschienen: 2012-06-28
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    The early eighteenth century witnessed the birth in England of the "Spectators", a journalistic and literary genre that developed in the wake of the Glorious Revolution (1688). Beginning in 1709 these newspapers and their fictitious narrators would influence the entire European continent. In the Anglophone world the "Spectators" were also called "periodical essays", whereas in German-speaking lands they were known as "Moralische Wochenschriften" or, in a re-translation into English, as "Moral Weeklies". These periodicals constituted a new public medium, aimed especially at a bourgeois audience and responsible for a brisk discursive transfer. They thus not only added further dimensions to public communication, but they also contributed decisively to the development of modern narrative forms.

    InhaltsverzeichnisTable of Contents

    Preconditions for the Periodical Essay

    The Spectator genre owed its development in to the political and cultural events of the late 17th century. In the reigns of William III of Orange (1650–1702) and his successor Queen Anne Stuart (1665–1714), new forms of democratic sensibility emerged that diverged from absolutist models and laid the foundation for the genesis and promotion of public communication. England had long since set its own course, one that was critically opposed to the traditional social forms of the . Work in Parliament laid the foundation for English law, and new public structures arose; both processes were closely connected to the development of medial communication. The reigning moral code became that of the sober and pragmatic Protestant worldview, which underlay the national stereotype of the "practical Englishman".

    The philosopher John Locke (1632–1704), the founder of modern epistemology and the critique of knowledge, gladly returned to England after William ascended the throne (1688). With his works An Essay Concerning Human Understanding (1690) and Some Thoughts Concerning Education (1693) he contributed decisively to both the reflection on the process of social renewal and the communication of knowledge in the modern sense. The time was slowly arriving for the successful English model to be exported to the European continent.

    Philosophy was joined by freedom of the press, introduced in 1695, in promoting the notion of fairness and tolerance. This brought with it a trend towards liberalization that strengthened the middle class's sense of itself, giving rise to an appreciable feeling that change was in the air. At that time the gentry set the tone in English society, and its ideal of the gentleman served as the model for the emerging bourgeoisie, especially in the capital city of . Critical observers, however, found fault with this code of behaviour, claiming that it was otiose, morally nonchalant and constituted a playing field for the increasing depravity of culture. At the turn of the century, numerous cries were heard for the comprehensive reform of morals and behavioural patterns.1

    Men of letters fruitfully joined forces with journalists at the inauguration of this "Augustan Age" (1700–1780). Jonathan Swift (1667–1745), Daniel Defoe (1660–1731), Joseph Addison (1672–1719)[Joseph Addison (1672–1719), undatierter Kupferstich, unbekannter Künster. Bildquelle: http://digitalgallery.nypl.org/nypldigital/id?494468 © New York Public Library.] and Richard Steele (1672–1729)[Thomas Addis Emmet (1828–1919): Sr. Richard Steele Kt. (1672–1729), Kupferstich, 1880. Bildquelle: New York Public Library, http://digitalgallery.nypl.org/nypldigital/id?EM12237.] were active as both magazine authors and literary writers. Parallel to the advent of new journalistic forms, the coffee house took on an important role, acting more and more as the setting for the public exchange of ideas and aiding the development of its visitors' facility for discussion. Examples are Will's Coffee House (1671–1712) and Button's Coffee House (1713–ca. 1750).

    The literary roots of the periodical essays can be found partly in French culture, which at the time still served as the model for wide social circles in . Nicolas Boileau's (1636–1711) writings provided access to discussions about the reception of the hegemonic textual forms of Greek and Roman antiquity. In the foreground of this transfer stood literary forms like satire, the character portraits of Jean de la Bruyère (1645–1696), and the dramas of Pierre Corneille (1606–1684). Michel de Montaigne's (1533–1592) Essais (1580) also influenced the development of the Spectators, although the latter departed from the authentic first-person narrator of the French model and vanish behind the mask of a fictional narrator.

    Cultural forerunners of the periodical essay can also be found in the literary forms of the Italian classics and the Spanish Golden Age, the Siglo de Oro (16th/17th century), which had had an early influence on English literature. One thinks, among the many possible examples, of Giovanni Boccaccio's (1313–1375) novellas, of the narrative forms of the Spanish picaresque novel, of the romance and its transcendence through Miguel de Cervantes Saavedra's (1547–1616) El ingenioso hidalgo Don Quijote de la Mancha (1605/1615), of the dream narratives of a Francisco Quevedo (1580–1645), and of the masque, which spread to by way of Italian culture.

    "Spectatorial" Prototypes

    The Tatler (1709–1711)

    This was the background for the journalistic enterprise of the Whig Richard Steele, who launched The Tatler. By Isaac Bickerstaff, Esq. on 12 April 1709.2 After the first issues had appeared, Steele was joined by his longtime friend and confidant Joseph Addison. The paper ran on Tuesdays, Thursdays, and Sundays, the days on which mail was delivered in the countryside. The rhythm suggested by the term "weekly" had not yet been established. It would first come into use in continental imitations, especially in connection with German papers. Thus a genre was created that in the course of the century would spread all over Europe in hundreds of different periodicals. The distinctive feature of this model lay in the fact that it did not just engage in the didactic moralism typical of Anglican devotional literature but rather presented moral considerations in a new, playful and informal way.

    In his first "Spectatorial" enterprise Steele used the persona of Isaac Bickerstaff, a fictional character originally contrived by Jonathan Swift. This imaginary figure was well known in England and especially in London, and thus this first observer of contemporary society was in a certain sense "trustworthy." Steele created a fictional frame for Bickerstaff and used this perspective to observe the mercantile society of London. Many contemporaries might have guessed that Steele was behind the mask, but only in the final issue of the newspaper did the true author identify himself.3 With issue 271 on 2 January 1711, the author brought his Tatler, in which Addison had come to play an increasingly important role, to an end. Nevertheless, in a letter to the editor Bickerstaff was prompted to continue his intellectual game. A sequel to the project was thus to be expected.

    The Spectator (1711–1714)

    Indeed, a few weeks later, on 1 March 1711, the next journal appeared. It was entitled Spectator[Joseph Addison / Richard Steele]: The Spectator (1711–1714), Nr. vom 7. September 1711. Bildquelle: http://commons.wikimedia.org/wiki/File:Spectator.jpg. and was much more sophisticated and complex than its predecessor. The Spectator acted as an anonymous, omnipresent observer who carefully examined conditions in the country. He was supported by a streetwise social club whose debates and raisonnements fascinated contemporary readers. With its shrewd style, elegant argumentation, and subtle humour, this new paper, on which Steele was again joined by Joseph Addison, exceeded all expectations. The extensive inclusion of numerous letters to the editor was part of the Spectator's basic design. The objectivity and sober-mindedness of its main characters, along with its high capacity for abstraction, would make the Spectator with its 635 issues a prototype for the genre of the moral weeklies.4

    The Guardian (1713)

    The third and last journalistic prototype was the short-lived magazine The Guardian, which first appeared on 12 March 1713 and reached 175 issues.5 The narrator was now Nestor Ironside, a retired tutor living in the circle of his host family, whose patriarch had died. The septuagenarian Ironside possessed the necessary distance to the individual members of the family to portray their moral character and to interpret their conversations accordingly. Here, too, piety and virtue played a central role, as did the rational upbringing of youth and the observation of private discourse.

    Characteristics of the Genre

    Periodical Publication and Reissues

    The periodical essays were characterized by their entertaining portrayal of moralizing contents. They were published in regular intervals, and after a certain period of time the folios were often collected and reissued in book form. Depending on the journal, they could appear in several editions over decades, sometimes even being printed in different cities. Thanks to their particular entertaining streak, these volumes tended to enjoy high sales. The economic factor could not be separated from "Spectatorial" enterprises. Thus it often happened that the economic success was reflected upon in the writings themselves or that reader reception was explicitly measured.

    The valorisation of public communication brought with it the vitality that was essential to early liberal societies. Since reader expectations were always maintained, the regularly appearing issues became an event unto themselves and facilitated a kind of communication that was closely coupled (in Luhmann's terms) with the differentiation of functional social systems. This dynamic was all the more idiosyncratic, as the weeklies did not deal with issues of everyday politics but rather with life's basic moral-philosophical questions (and thus the same themes tended to recur). Repetition was one of the central traits of the papers, whose articles were self-contained and – with very few exceptions – could be exchanged with one another at will. The articles' timelessness is the reason that the papers could appear years later in anthologies and continue to be of interest to the inquiring readers of the evolving middle class.

    Translations and Adaptations

    The moralizing journalism pioneered by Steele was quick to win an audience and to give rise to adaptive imitations and translations. This type of reception occurred as early as regarding the Tatler itself. Soon after the journal's appearance several related titles hit the market.6 Thus on 8 July 1709 – i.e. about three months later – a competing enterprise appeared in the dress of a cooperative union: The Female Tatler. By Mrs. Crackenthorpe, a Lady that knows every thing. The fictional editor Mrs. Crackenthorpe claimed to be a colleague of Bickerstaff and to operate her periodical as a complement to his. The true author of this paper, which ended on 31 March 1710 after 115 issues, has still not been identified.7

    Female Audience

    As this example shows, the periodical essays and the later weeklies displayed another core trait: they were often aimed at a female audience, such that the first women's magazines on a larger scale can be found in this genre.8 Gender roles were critically called into question, and problems dealing with the reigning order of the sexes were discussed. The impact could be more or less appreciable depending on the cultural context in which the journal appeared, such as in or Spain. Female voices were often a disguise for male authors, some of whom were Catholic priests. This was the case in the weekly La Pensadora Gaditana (1763/1764)9 which appeared under the pseudonym Beatriz Cienfuegos.

    The Role of Fictional Authors and Editors

    One of the most important traits of the genre was the introduction of fictional authors and editors. Relying on a masked, anonymous authority like Bickerstaff, Spectator or Ironside allowed the periodical essays to achieve a high degree of aesthetic appeal and to communicate moral arguments and observations. The observers were able to capture and comment on all the communication in their environment unnoticed and could therefore construct a moral code that accommodated bourgeois interests. Such characters, finally, provided the audience with innovative possibilities for self-identification. A game was developed with the readers, who felt that their own lifestyle was continually being addressed and that they were themselves being challenged. Many weeklies would later adopt this method, an excellent example of which can be seen in the introduction to the Spectator:

    I have observed, that a Reader seldom peruses a Book with Pleasure 'till he knows whether the Writer of it be a black or a fair Man, of a mild or cholerick Disposition, Married or a Batchelor, with other Particulars of the like nature, that conduce very much to the right Understanding of an Author. To gratify this Curiosity, which is so natural to a Reader…10

    This clearly shows the significance of the communicative process between author and reader, in which the author's hidden identity increases the work's playful character. A complex interplay is developed between various types of observers, with opposite types mirroring and adroitly paired with each other, thus creating a reflexive composition of viewpoints. In this way, the anonymity and the mask produced a disjunction in the interaction between writer and reader, as it made it impossible for either one to ascribe anything to any specific individual. The advantage to this novel means of communicating information lay in the way it reduced prejudice to a minimum in the exchange of opinions. For it deactivated the influence that a specific author's name, age, appearance, and so forth might otherwise have on the reader. A similar technique would make its appearance in literature somewhat later in the works of Laurence Sterne (1713–1768) and Denis Diderot (1713–1748). On the one hand this game between author and reader became typical of the communicative processes being developed in London at the time. On the other it served the transmission of moral teachings in the traditional sense.

    These methods made their way into numerous translations and imitations in other European cultural spheres. As linguistic studies of some individual journals have already described in more detail, the fictional first-person narrator of the weeklies was given great importance everywhere.11 At the same time, the personal narrative style of the disguised authors, which was based on the communicative form of the written letter and carried it forward in a new dress, also became evident. An example of the application of this style in the German context is provided by the introduction to the weekly Hypochondrist (Hypochondriac, 1762). Here the fictional narrator Zaccharias Jernstrupp sketches his hypochondriac symptoms as follows:

    Ich würde vielleicht nicht einmal auf den Einfall gekommen seyn, ein Wochenblatt zu schreiben, wenn ich dieser Krankheit entbehren müsste, dass sie mir zu einem schönen Titel für meine Blätter verholfen hat. Ich habe nun alles, was zu einem wöchentlichen Autor erfordert wird. Ich bin eigensinnig, mürrisch, ein bischen eitel, eine Art von Philosoph…12

    The Staging of Sociability

    The introduction of a fictional author was not the only prominent innovation of the weeklies; another was the involvement of readers in the genesis of the journal. It was common for many weeklies to invite readers to participate in discussions via letters to the editor and thus to transmit their texts to the editor or fictional author. This staging of sociability on the model of pragmatic communication strategies was probably one of the factors that contributed to the great success of such publications in the English metropolis.

    The question just how much these letters, which were revised by the "fictional" editor, can still be ascribed to their "real", original authors provides a further difficulty for the reception and interpretation of such texts. Whether the letters were made up from the very beginning in order to get the communication process going, or whether they reflect what readers actually wrote, will remain a mystery for many weeklies and is a part of the hybridization that characterizes the genre. The tie to the readers is also strengthened by the original titles of the journals, which generally described their respective fictional observers. The broad spectrum spanned from the Matrone ("Matron" – 1728–1729),13 the Braut ("Bride" – 1740)14 and the Jüngling ("Youth" – 1747),15 to the Vernünfftler ("Rationalist" – 1713/1714)16 and the Patriot ("Patriot" – 1724–1726),17 down to the Einsiedler ("Hermit" – 1740/1741),18 the Duende ("Goblin" – 1787/1788),19 the Misanthrope (1711/1712)20 and even the Scannabue ("Oxen Butcher" – 1763–1765),21 to name only a few. French scholarship has examined the entire collection of titles with the aim of elaborating a functional classification valid for all the journals. This research found five functional categories for the genre: réflexion, regard, bavardage, folie and collecte.22

    Literary Forms

    Another innovation is the essayistic, narrative treatment of everyday life. The "Tatler", like his much more famous successor, the "Spectator", acts as a reflection of the social discourse in which he participates as well, integrating everything he sees and hears into his texts. It is not only his self-portrayal that is important but also the way he depicts others together with the accompanying stories, conversations, and reports. The poetics of Horace (65–8 B.C.) with its dictum "prodesse et delectare" is the inspiration here. Many other elements of the periodical essays are likewise influenced by classical literature. Letters, dream narratives and allegories, fables and satirical portrayals, all relying on Greek and Roman models, shaped the perception of the genre. Exemplary quotations appear as mottos throughout the texts, aphoristically formulating the points they communicate.

    The Netherlands, Portal to the Continent

    It did not take long for the periodical essays to make their way to continental Europe. The most important point of transfer for the genre was the Protestant , especially and . A large group of emigrants moved north and settled in the area after the Edict of had been repealed (1685), contributing decisively to book production in French. English was also more used in this cultural context than in other parts of the continent.

    For the Spectator's entry into the rest of Europe, the earliest French adaptations and translations were especially important. Since English was barely understood even in urban centres; French was the lingua franca. Two texts contributed significantly to the diffusion of the new genre. The first was the weekly Le Misanthrope23 by the Dutchman Justus van Effen (1684–1735)[Justus van Effen (1684-1735), undatierter Stich, unbekannter Künstler, Bildquelle: Lebensbeschreibung in der zweiten Auflage des Hollandsche Spectator, Amsterdam 1756, Coll. Goudse Librije, SAHM, online: http://commons.wikimedia.org/wiki/File:Justus_van_Effen_%281684-1735%29.jpg.], which appeared as early as 1711 and can be considered the most inventive adaptation of the Tatler and the Spectator. It would be the model for many European journals. The second example for future weekly authors was the translation of the Spectator. In the first translated version of the journal, which was published in Amsterdam between 1714 and 1726, the enlightening intention was announced in the expanded title: Le Spectateur, ou le Socrate moderne, Où l'on voit un Portrait naïf des Mœurs de ce Siècle. Traduit de l'anglois ("The Spectator, or The Modern Socrates, which contains a Candid Portrait of the Morals of the Age. Translated from the English")[Richard Steele / Joseph Addison]: Le Spectateur ou le Socrate moderne (1. Band, Paris 1716). Bildquelle: www.gallica.bnf.fr, Permalink: http://gallica.bnf.fr/ark:/12148/bpt6k49670s..24 The true author of the translation is still unknown.

    Justus van Effen, the author of the Misanthrope, was born in and played an important role in bringing English literature to Holland. He is known above all for his translations of the novel Robinson Crusoe (Daniel Defoe, 1719) and of texts by Jonathan Swift and Bernard de Mandeville (1670–1733). His Misanthrope was published every Monday in The Hague. In a liberal adaptation of its English model, it successfully discussed moral questions of contemporary society. That two further editions25 followed – in 1726 and 1742 – testifies to the auspicious reception of the enterprise.

    In 1713 the Dutch author produced an abridged translation of The Guardian under the title Le Mentor Moderne.26 Of the 175 discourses found in the English edition, 29 were not translated, as they dealt with local political issues or with English political parties and were thus of less interest in other cultural milieus. Other weeklies followed, such as La Bagatelle,27 the Nouveau Spectateur François28 and the successful Hollandsche Spectator[Justus van Effen]: Hollandsche Spectator (1731−1735). Bildquelle: http://commons.wikimedia.org/wiki/File:De_Hollandsche_Spectator.jpg..29

    Justus van Effen was the essential link in the transfer and further development of the genre on the continent. He initiated a communication process through which the texts, in the form of adaptations and translations, went from England to Holland and partly even to . In the years following, the journals were exported to the rest of Europe via francophone connections. Van Effen was quick to recognize the journalistic and literary potential of the English prototypes and to provide for their brisk adaptation to other cultural contexts. He took clever advantage of the resulting dynamic for his own enterprise, and he might even have managed to have an indirect impact on the ongoing development of the Spectator. Likewise he exercised a dialogic influence on later French productions.

    His impact can be measured in yet another way. On the one hand, he – like many subsequent European authors, especially in Romance areas – established translations of original texts as the authoritative means for replicating the English prototype. This can be seen in his treatment of the Guardian. On the other hand, from the very beginning he also promoted liberal imitation and thus the adaptation of the canon and relevant moralizing issues to suit specific national and regional characteristics. Typical features of his work were multilingualism, the promotion of cultural transposition, and his many insights into the various processes of national development, which especially helped him to contribute decisively to national adaptations of the prototype – for example in the Hollandsche Spectator. His rationalistic arguments in the interest of bettering the morals of a nation became models for many contemporaries.

    Furthermore, he was especially dedicated to the weekly rhythm of publication, such that he became associated not only with the Spectator genre but also with that of the moral weeklies in general. It is thus no wonder, for example, that the first such Spanish journal, El Duende especulativo (1761),30 was based no longer on the Tatler or Spectator of Steele and Addison but rather on Van Effen's Misanthrope.

    The circulation of the English prototypes was exaggerated on the continent from the get-go, the idea clearly being to underline the economic attractiveness of this journalistic enterprise. In one of the first letters accompanying the Misanthrope, the Dutch bookdealer responsible for its publication claimed that 12,000 to 15,000 copies of the Tatler were printed daily – a technical impossibility for a small press.31 In the foreword to the Spanish Filósofo a la moda ("The Fashionable Philosopher"), the circulation of the first issues was, in imitation of its Dutch model, even placed at 20,000.32 All in all, the most important weeklies in Europe, depending on region, probably had an average circulation of between a few hundred (Italy, Spain, etc.) and two or three thousand (England, , France, etc.) copies.

    The Emergence of a European Network

    Further diffusion of the journals in Europe ensued rapidly, although the respective cultural milieus reacted differently. The journals' clearly formulated Protestant values determined their reception, and the genre initially enjoyed greater success in the North than in the South. Urban centres, in which bourgeois values were already more strongly developed, were more favourable than rural areas.

    The first German-language journals began in and in various Swiss cities.33 The very first weekly was supposedly Johann Mattheson's (1681–1764)[Johann Jacob Haid (1704-1767), Johann Mattheson (1681–1764) nach einem Gemälde von J. S. Wahl, Kupferstich, 1746; Bildquelle: http://commons.wikimedia.org/wiki/File:Johann_mattheson.jpg(vormals Sammlung Andre Meyer). ] Vernünfftler ("The Rationalist" – 1713–1714), which was both a translation and an adaptation of the Tatler and the Spectator.34 It was followed by, among others, Discourse der Mahlern ("Painters' Conversations" – 1721)Bodmer, Johann Jakob / Breitinger, Johann Jakob: Die Discourse der Mahlern, Zürich 1721, Bildquelle: http://commons.wikimedia.org/wiki/File:Discourse.JPG.35 in and Pierre de Marivaux's (1688–1763)[Pierre Chenu (1718–1780?): Pierre Carlet de Chamblain de Marivaux (1688−1763), Kupferstich nach einer Zeichnung von Garand, undatiert. Bildquelle: www.gallica.bnf.fr, Permalink: http://gallica.bnf.fr/ark:/12148/btv1b77215554.] Le Spectateur français (1721–1724)36 in France; both were based on the Spectateur from Amsterdam, although they only had a functional connection with their model. Greater diffusion than the regionally based Vernünfftler was enjoyed by the Patriot (1724–1726), a more sophisticated journal that was read throughout German lands. The paper initially foresaw a circulation of 400 copies, but by issue 36 it is said to have reached 5,000.37 In the Patriot's incipit, the medial universalization of the narrator in the sense of the global village can be observed: "Ich bin ein Mensch, der zwar in Ober-Sachsen gebohren, und in Hamburg erzogen worden, der aber die gantze Welt als sein Vaterland, ja als eine eintzige Stadt, und sich selbst als einen Verwandten oder Mit-Bürger jedes andern, Menschen ansiehet."38 Finally, Johann Christoph Gottsched's (1700–1766)[L. Schorer, Johann Christoph Gottsched (1700–1766), Öl auf Leinwand, Deutschland 1744; Bildquelle: Universität Leipzig, Kustodie, 53/90, http://commons.wikimedia.org/wiki/File:Johann_Christoph_Gottsched.jpg.] Die Vernünfftigen Tadlerinnen ("The Rational Female Criticisers" – 1725–1727)39 should be mentioned, a weekly that departed widely from the original.

    Although the weeklies blossomed in northern Lutheran lands, a few decades were necessary for the genre to develop in the Catholic South. In Romance areas, the Holland-based Spectateur was probably the most influential model.

    Apart from a free, abridged translation of the Spectateur that appeared in as early as 1728 under the title Il Filosofo alla Moda ("The Fashionable Philosopher"),40 the genre did not make its way to Italy until the second half of the century. In 1752 La Spettatrice ("The Female Spectator")41 appeared; it was followed closely by the Gazzetta Veneta ("Venetian Gazette" –1760/1761),42 the Osservatore Veneto ("Venetian Observer" – 1761/1762)43 (later Gli Osservatori Veneti ["The Venetian Observers"]), La Frusta Letteraria di Aristarco Scannabue ("The Literary Whip of Aristarcus the Oxen Butcher" – 1763–1765) and Il Caffè ("The Café" – 1764–1766).44

    The weekly model made its way to Spain both in the form of the English original and via French translations and adaptations. Italian versions probably also influenced Spanish journals from time to time. The most prominent example of the Spanish Espectadores is José Clavijo y Fajardo's (1726–1806) weekly El Pensador (The Thinker)[José Clavijo y Fajardo]: El Pensador (1762−1767). Bildquelle: Memoria digital de Canarias, online: http://mdc.ulpgc.es/u?/MDC,70506., which was published in from 1762 to 1767 and put 86 Pensamientos ("Thoughts") into circulation.45 After El Pensador, interest in this particular journalistic form dropped sharply before experiencing a fulminating rebirth twenty years later with El Censor (1781–1788)[Luis García del Cañuelo / Luis Marcelino Pereira]: El Censor (1781−1788). Bildquelle: Biblioteca Digital Hispánica (Hemeroteca Digital), online: http://hemerotecadigital.bne.es/cgi-bin/Pandora.exe?fn=select;collection=cabeceras_internet;query=id:0000000493;xslt=header-details;lang=;..46 Still, circulation lay at best at around 500 copies per issue. On the other hand, the Spanish weeklies probably had an audience ten times larger than their modest circulation suggests, as the papers were eagerly passed around and were read aloud in literary discussion groups. The ban of the press in February 1791 brought an end to the production of weeklies in Spain.

    Characteristics of the Genre's Transnational Transfer

    In its transfer from the English context via Dutch-French mediation to other cultural milieus, the weekly genre took on national characteristics that could also show hints of local colour. Although the journals only seldom discussed events of the day, they were nevertheless integrated in narrative forms and modes of representing sociality that varied from nation to nation. It was common for internal matters of English politics, literature and culture to be left out of continental translations and adaptations or to be replaced or supplemented with issues relevant to the target culture. The fictional author or editor was usually given a local hue or was at least open to discussing cultural issues from his own milieu. Similar strategies were employed when French-language weeklies were adapted by authors of a different provenance. In this way French, German, Italian and Spanish authors enriched their writings with local characteristics and thus contributed to the development of a transnational network.

    Journalistic and literary debates were often ignited by the question whether a given weekly was shaped by local cultural conditions or rather an import from the English, Dutch, French or German cultural sphere. A related question was to what extent Protestant ethics were being implanted in Catholic culture or, similarly, how much the liberal tendencies of a given weekly were responsible for bringing modernity to a given cultural milieu. It was, however, also possible for the defenders of a specific tradition to use the weekly as a means of combating the genre itself and the liberalisation it conveyed, as was the purpose behind the Spanish El Escritor sin título ("The Untitled Author", 1763).47 In such cases, the author's true intention was usually kept hidden behind the weekly's satirical tone, and conflicts of interpretation were still highly likely.

    The End of the  Periodical Essays

    From the very beginning the  periodical essays were destined to be ephemeral. They faded more quickly in Protestant areas, giving way to the novel, whereas in the Catholic South, for example in cities like and Madrid, their moralizing conversational tone helped some to persevere into the nineteenth century. They also stayed alive in the form of supplements to informational bulletins like Justus Möser's (1720–1794) Wöchentliche Osnabrückische Intelligenzblätter ("Weekly Osnabrück Bulletins"). Their traces can also be found in many narrative works. Wolfgang Martens (1924–2000), a scholar of German weeklies, has described their end quite aptly:

    Die Wochenschrift alten Schlages, die die Verfasserfiktion beibehält und zugleich nach wie vor Vernunft und Tugend zum Zwecke der bürgerlichen Glückseligkeit zu fördern bestrebt ist, ist nach 1770 in den nördlichen Breiten selten geworden. Der Roman der Hermes, La Roche und Miller macht ihr das Publikum abspenstig. Sturm und Drang und der Hochsubjektivismus der Empfindsamkeit sind für die Nachfahren der Gattung kein gedeihliches Klima mehr. Das stärkere politische Interesse, das sich seit den 70er Jahren in Deutschland bemerkbar macht, ist ihr fremd, die Aufregungen der Französischen Revolution vollends verschlagen ihr die Rede und der Geist der Romantik ist ihrer bürgerlich-lehrhaften Haltung gänzlich fern. Stoffe, Themen, Motive, erbaulicher Sinn und redliche Absichten leben fort im bürgerlichen Unterhaltungsblatt des 19. Jahrhunderts ….48

    Klaus-Dieter Ertler, Graz

    Appendix

    Databases

    http://www.archive.org/details/cu31924091319503 [06/01/2012].

    http://gams.uni-graz.at/mws [17/06/2013].

    http://gazettes18e.fr/publications [06/01/2012].

    Sources

    English (Periodical Essays):

    [Addison, Joseph / Budgell, Eustache / Tickell, Thomas]: The Spectator [2nd series], London [18 June] 1714–[20 December] 1714, nos. 556–635, online: http://www.gutenberg.org/ebooks/12030 [05/01/2012]

    [Baker, Thomas]: The Female Tatler: By Mrs. Crackenthorpe, a Lady that Knows Everything, London [8 July] 1709–[31 March] 1710, nos.1–111.

    Bond, Donald Frederic (ed.): The Spectator, Edited with an Introduction and Notes, Oxford 1965, vol. 1–5.

    [Fowler Haywood, Eliza]: The Female Spectator, London 1745–1746 [first edition in instalments April 1744–March 1746].

    [Steele, Richard / Addison, Joseph]: The Spectator: To be continued every Day [1st series], London [1 March] 1711– [6 December] 1712, nos. 1–555, online: http://www.gutenberg.org/ebooks/12030 [05/01/2012].

    [idem]: The Tatler: By Isaac Bickerstaff, Esq., London [12 April] 1709–[2 January] 1711, nos. 1–271.

    [Steele, Richard et al.]: The Guardian: To be Continued every Day, London [12 March] 1713–[1 October] 1713, nos. 1–175.

    French (Feuilles périodiques à forme personnelle):

    [Anonymous]: La Bagatelle, ou Discours Ironiques: où l'on prête des sophismes ingénieux au Vice & à l'Extravagance, pour en faire mieux sentir le ridicule, Amsterdam [5 May] 1718–[13 April] 1719, vol. 1–3.

    [Anonymous]: La Spectatrice, Paris [29 March]–[January] 1728.

    [Fowler Haywood, Eliza]: La Spectatrice: ouvrage traduit de l'anglois [von Jean- Arnold Trocheneau de La Berlière], Paris 1751, vol. 1–2.

    [Marivaux, M. de]: Le Spectateur français, Paris [June/July] 1721–[Oct.] 1724. In: Frédéric Deloffre and Michel Gilot (eds.): Journaux et œuvres diverses, Paris 2001, pp. 107–267.

    [Steele, Richard et al.]: Le Mentor Moderne: ou discours sur les mœurs de siècle [translated from the English by Justus van Effen], The Hague et al. 1723, vol. 1–3, online: http://gallica.bnf.fr/ark:/12148/bpt6k57055088 [04/01/2012].

    [Steele, Richard / Addison, Joseph]: Le Spectateur, ou le Socrate moderne: Où l'on voit un Portrait naïf des Mœurs de ce Siècle: Traduit de l'anglois, Amsterdam et al., 1714–1726, online: http://gallica.bnf.fr/ark:/12148/bpt6k49666j [04/01/2012].

    [van Effen, Justus]: Le Misanthrope: Contenant Des Réflexions Critiques, Satyriques & Comiques, sur les défauts des hommes, The Hague [19 May] 1711–[26 December] 1712, reprint Oxford et al. 1986, ed. by James Lewis Schorr.

    [idem]: Le Misanthrope: contenant différens discours sur les mœurs du siècle, Amsterdam 1742.

    [idem]: Le Misanthrope: Nouvelle Edition revuë & augmentée de plusieurs Discours importans, The Hague 1726.

    [idem]: Recueil de toutes les feuilles de la Spectatrice qui ont paru et de celles qui n'ont pas paru, Paris 1730.

    [idem]: Nouveau Spectateur François, The Hague 1725–1726, vol. 1–2.

    German (Moralische Wochenschriften):

    [Anonymous]: Die Braut: wöchentlich an das Licht gestellet in Dreßden, nebst vollständigem Register, Dresden 1742 [first edition in instalments 1740].

    [Anonymous]: Der Einsiedler, Königsberg 1740/1741.

    [Anonymous]: Der Patriot, vom Jahre 1724, 1725 und 1726 mit einem Register über alle drey Jahre: Patriotens CLVI Stuck über die Sitten der Welt worin nebst der Verbesserung der Sitten seiner Mitbürger so wohl ins gemein als insonderheit allerhand Moralische Neuigkeiten eine ausbündige Sprache und Schreib-Art und viele auserlesene Stuck gelehrter Leuten ausgestellet werden. Zu leichterer Anschaffung und Gebrauch dieser höchst-nützlichen Arbeit zum Druck befördert, o. O. 1726.

    [Bode, Johann Joachim Christoph]: Der Denker: Eine Wochenschrift aus dem Spanischen des Herrn Joseph Clavijo y Faxardo auszugsweise übersetzt, Bremen 1781.

    Bodmer, Johann Jakob / Breitinger, Johann Jakob: Die Discourse der Mahlern, Zurich [1 May] 1721– [end of January] 1723, reissue with notes Frauenfeld 1887–1891, ed. by Theodor Vetter.

    Cramer, Johann Andreas / Giseke, Nikolaus Dietrich: Der Jüngling, Leipzig 1747.

    [Fowler Haywood, Eliza]: Die Zuschauerin, aus dem Englischen übersetzt von Christian Bernhard Kayser, Hannover et al. 1747–1748.

    Gerstenberg, Heinrich Wilhelm von / Schmidt, Jakob Friedrich (eds.): Der Hypochondrist: Eine hollsteinsche Wochenschrift, Schleswig 1762.

    [Gottsched, Johann Christian]: Der Biedermann, Leipzig [01 May] 1727–[04 April] 1729.

    [idem]: Die Vernünfftigen Tadlerinnen, Frankfurt am Main et al. 1725–1727.

    Hamann, Johann Georg: Die Matrone, Hamburg 1728–1729.

    [Lange, Samuel G.]: Der Gesellige: eine moralische Wochenschrift Halle 1748–1750, reprint Hildesheim 1987, ed. by Wolfgang Martens, vol. 1–6.

    Riegel, Christoph: Der Spectateur: Oder Vernünftige Betrachtungen über die verderbten Sitten der heutigen Welt, Frankfurt et al. 1719 and 1725, vol. 1–2.

    Sonnenfels, Joseph von: Der Mann ohne Vorurteil, Vienna 1765.

    [Steele, Richard]: Der Schwätzer: Eine Sittenschrift, aus dem Englischen des Herrn Richard Steele: Übersetzt von J. D. Tietze, Leipzig 1756, vol. 1–2.

    [Steele, Richard / Addison, Joseph]: Der Getreue Hofmeister, sorgfältige Vormund, neue Mentor, oder einige Diskurse über die Sitten der gegenwärtigen Zeit: welche unter dem Na­men des Guardian von Herrn Addison, Steele und anderen Verfassern des Spectator aus dem Englischen übersetzt von Ludwig Ernst von Faramund, Frankfurt am Main et al. 1725.

    [idem]: Der Vernünfftler: Das ist: Ein teutscher Auszug aus den Engeländischen Moral-Schriften des Tatler und Spectator vormahls verfertiget; mit etlichen Zugaben versehen und auf Ort und Zeit gerichtet von Joanne Mattheson, Hamburg 1721, nos. 1–101 [first edition in instalments 31 May 1713–30 May 1714].

    [idem]: Der Zuschauer. Aus dem Englischen übersetzt von Luise Adelgunde Victorie Gottsched, Leipzig 1739–1743, vol. 1–8.

    [idem]: Englischer Zuschauer [abridged], nach einer neuen Übersetzung von Johann Lorenz Benzler / Carl Wilhelm Ramler, Berlin 1782–1783, vol. 1–8.

    [Steele, Richard et al.]: Der Engländische Guardian oder Aufseher, ins Deutsche übersetzt von Luise Adelgunde Victorie Gottschedin, Leipzig 1749.

    Spanish (Prensa moralista):

    [Anonymous]: El Apologista Universal: Obra periódica que manifestará no sólo la instruc­ción, exactitud y belleza de las obras de los autores cuitados que se dejan zurrar de los semicríticos modernos, sino también el interés y utilidad de algunas costumbres y establecimientos de moda, Madrid [July] 1786–[February] 1788, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-apologistauniversal&locale=de [05/01/2012].

    [Anonymous]: El Corresponsal del Apologista, Madrid 1786, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-corresponsaldelapologista&locale=en [04/01/2012].

    [Anonymous]: El Filósofo a la moda o el Maestro universal: Obra periódica que se dis­tribuye al público los lunes y los jueves de cada semana: Sacada de la obra francesa intitulada Le Spectateur ou le Socrate moderne, Madrid 1788, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-filosofoalamoda&locale=de [05/01/2012].

    [Bueno de Castilla, Don Patricio]: El Belianís literario: Discurso andante (dividido en varios papeles periódicos) en defensa de algunos puntos de nuestra Bella Literatura, contra todos los críticos partidarios del Buen Gusto y la Reformación, Madrid 1765, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-belianisliterario&locale=de [05/01/2012].

    [Celis y Noriega, Manuel Rubín de]: El Corresponsal del Censor, Madrid 1786–1788, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-corresponsaldelcensor&locale=de [05/01/2012], reprint Madrid et al. 2009, ed. by Klaus-Dieter Ertler, Renate Hodab, Inmaculada Urzainqui.

    Cienfuegos, Doña Beatriz: La Pensadora Gaditana, vol. I/II: Madrid 1763, vol. III/IV: Madrid 1764 [14 July 1763–1762 July 1764], online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-pensadoragaditana&locale=de [05/01/2012], reprint Cádiz 1996, ed. by Cinta Canterla.

    [Clavijo y Fajardo, José]: El Pensador por Don Joseph Álvarez de Valladares, Madrid 1762–1767, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-pensador&locale=de [05/01/2012], critical edition Las Palmas 1999, ed. by Yolanda Arencibia.

    [Freyre da Silva, Fray Manuel]: El Duende político que da cuenta de los más presentes negocios, y anuncia los más críticos futuros desta Monarquía en los años de 1735 y 1736, Biblioteca del Instituto Feijoo de Estudios del Siglo XVIII (unprinted manuscript).

    [García del Cañuelo, Luis / Marcelino Pereira, Luis]: El Censor: Obra periódica, Madrid 1781–1788, vol. 1–8, 167 Discourses, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-censor&locale=de [05/01/2012], critical edition Oviedo 1989, ed. by José Miguel Caso González.

    [Garrido, Antonio Mauricio]: El Amigo y Corresponsal del Pensador, Madrid 1763, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-amigodelpensador&locale=de [05/01/2012].

    Habela Patiño, Eugenio: El Teniente del Apologista Universal, por Eugenio Habela Patiño, cliente y comisionado especial suyo, Madrid 1788, http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-tenientedelapologista&locale=de [05/01/2012].

    Mercadal, Juan Antonio (ed.): El Duende especulativo sobre la Vida Civil, dispuesto por Don Juan Antonio Mercadàl, Madrid [9 June]–[26 September] 1761, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-duendeespeculativo&locale=de [05/01/2012], reprint Frankfurt am Main 2011, ed. by Klaus-Dieter Ertler.

    [Nipho y Cagigal, Don Francisco Mariano]: El Murmurador imparcial y observador desapasionado de las locuras y despropósitos de los hombres: Obra periódica que ofrece en obsequio de las personas de buen gusto, Madrid 1761, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-murmurador&locale=de [05/01/2012].

    Romea y Tapia, Cristóbal: El Escritor sin título: Discurso primero dirigido al autor de las Noticias de moda, sobre lo que nos ha dado a luz en los días 3, 10 y 17 de Mayo: Traducido del español al castellano por el licenciado don Vicente Serraller y Aemor, Madrid 1763, nos. 1–11, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-escritorsintitulo&locale=de [05/01/2012].

    Trullench, Pedro Pablo: El Duende de Madrid, Madrid 1787/1788, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-duendedemadrid&locale=de [05/01/2012].

    Italian (Fogli moralistici):

    [Anonymous]: La Spettatrice, Venice 1752.

    [Baretti, Giuseppe]: La frusta letteraria di Aristarco Scannabue, Milan [1 October] 1763–1765, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-lafrustaletteraria&locale=de [05/01/2012].

    Frasponi, Cesare: Il Filosofo alla Moda, ovvero Il Maestro universale di quanto e oggidi proprio ad istruire, e divertire: Ricavato dall'opera di varij scrittori anonimi, intitolato Le Spectateur, ou Le Socrate moderne, Venice 1728, online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-filosofoallamoda-it&locale=de [05/01/2012].

    Gozzi, Gasparo / Pietro Chiari (eds.): Gazzeta Veneta: che contiene tutto quello ch'è da vendere, da comperare, da darsi a fitto, le cose ricercare, le perdute, le trovate, in Venezia o fuori di Venezia, il prezzo delle merci, il valore de' cambi ed altre noticie, parte dilettevoli e parte utili al Pubblico, Venice [6 February] 1760–[31 January] 1761; continued as Nuova Veneta Gazzetta until [10 March] 1762, nos. 1–104, critical edition Milan 1943, ed. by Bruno Romani, vol. 1–2.

    [Gozzi, Gasparo]: L'Osservatore Veneto, Venice [4 February] 1761–[18 August] 1762 (from February 1762: Gli Osservatori Veneti), online: http://www-gewi.uni-graz.at/cocoon/mws/container?pid=mws-osservatoreveneto&locale=de [05/01/2012].

    Verri, Pietro e Alessandro: Il Caffè: ossia brevi e vari discorsi distribuiti in fogli periodici, Milan [1 June] 1764 –[31 May] 1766, critical edition Turin 1998: Il Caffè, 1764–1766, ed. by Gianni Francioni and Sergio Romagnoli, 2nd ed.

    Dutch (Spectatoriale Geschriften):

    [van Effen, Justus]: De Hollandsche Spectator, Amsterdam [20 August] 1731–[8 April] 1735, nos. 1–360, vol. 1–12, online: http://www.dbnl.org/titels/titel.php?id=effe001holl00 [04/01/2012], reprint Amsterdam 1998/99, ed. by Susanne Gabriëls, vol. 1–4.

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    Notes

    1. ^ Cf. Graeber, Moralistik und Zeitschriftenliteratur 1986, pp. 12; Borinski, Der englische Roman 1978, pp. 67; Connery, Sir Richard Steele 1934.
    2. ^ [Steele / Addison], The Tatler 1709–1711.
    3. ^ Cf. especially the excellent discussion of this aspect of the early English weeklies in Rau, Zur Verbreitung und Nachahmung 1980, pp. 13.
    4. ^ [Steele / Addison], The Spectator 1711–1714.
    5. ^ [Steele], The Guardian 1713.
    6. ^ Bond, The Making of a Literary Journal 1971, p. 167. Quoted according to Rau, Zur Verbreitung und Nachahmung 1980, p. 29.
    7. ^ Cf. [Baker], The Female Tatler 1709/1710. The necessity of a comparative study of the links between the Female Tatler and the Tatler has already been observed by Rau in his comprehensive analysis of the weeklies, Zur Verbreitung und Nachahmung 1980, p. 27.
    8. ^ Cf. [Fowler Haywood], The Female Spectator 1745/1746.
    9. ^ Cf. Cienfuegos, La Pensadora Gaditana 1763/1764.
    10. ^ [Steele / Addison], The Spectator 1711, p. 1.
    11. ^ Cf. Fitzmaurice, Periodical essay 2007; Haßler, Die Moralischen Wochenschriften 2011.
    12. ^ Gerstenberg / Schmidt, Der Hypochondrist 1762, p. 1: "I might never have thought of writing a weekly if it had not been for this illness, which has provided me with such a pretty name for my paper. Now I have everything that a weekly author needs. I am opinionated, cantankerous, a little vain, a kind of philosopher…" (transl. by P.B.).
    13. ^ Cf. Hamann, Die Matrone 1728–1729.
    14. ^ Cf. [Anonymous], Die Braut 1742.
    15. ^ Cf. Cramer / Giseke, Der Jüngling 1747.
    16. ^ Cf. [Steele / Addison], Der Vernünfftler 1721.
    17. ^ Cf. [Anonymous], Der Patriot 1724–1726.
    18. ^ Cf. [Anonymous], Der Einsiedler 1740/1741.
    19. ^ Cf. Trullench, El Duende de Madrid 1787/1788.
    20. ^ Cf. [van Effen], Le Misanthrope 1711/1712.
    21. ^ [Baretti], La Frusta letteraria di Aristarco Scannabue 1763–1765.
    22. ^ English equivalents: "reflection", "observation", "chatter", "madness", "collecting" (transl. by P.B.] (German equivalents: "Reflexion", "Blick", "Geschwätz", "Wahnsinn", "Sammeln" [transl. by K.-D. E.]); Lévrier, Les journaux de Marivaux 2007, p. 164.
    23. ^ Cf. [van Effen], Le Misanthrope, 1711/1712.
    24. ^ Cf. [Steele / Addison], Le Spectateur 1714–1726.
    25. ^ Cf. [van Effen], Le Misanthrope 1726 and 1742.
    26. ^ Cf. [Steele], Le Mentor Moderne 1723.
    27. ^ Cf. La Bagatelle 1718/1719.
    28. ^ Cf. [van Effen], Nouveau Spectateur François 1725–1726.
    29. ^ Cf. [van Effen], De Hollandsche Spectator 1731–1735, critical edition Gabriëls 1998/1999.
    30. ^ Cf. Mercadal, El Duende especulativo 1761.
    31. ^ Cf. Avertissement du Libraire in the first issue of the Misanthrope, 19 May 1711 and Rau, Zur Verbreitung und Nachahmung 1980, p. 15.
    32. ^ [Anonymous]: Filósofo a la Moda, 1788, p. 3.
    33. ^ Rau, Zur Verbreitung und Nachahmung 1980, p. 191.
    34. ^ Cf. [Steele / Addison], Der Vernünfftler 1713/1714, Hamburg 1721. A critical edition is currently being prepared by Holger Böning.
    35. ^ Cf. Bodmer / Breitinger, Die Discourse der Mahlern 1721–1723.
    36. ^ Cf. [Marivaux], Le Spectateur français 1721–1724.
    37. ^ Cf. Rau, Zur Verbreitung und Nachahmung 1980, p. 226.
    38. ^ Cf. [Anonymous], Der Patriot 1724, p. 1: "I am a man who was born in Upper Saxony and raised in Hamburg, but whose fatherland is the entire world, which is like one big city, and who sees himself as the relative or fellow-citizen of every other human being." (transl. by P.B.)
    39. ^ Cf. Gottsched, Die Vernünfftigen Tadlerinnen 1725–1727.
    40. ^ Cf. Frasponi, Il Filosofo alla Moda 1728.
    41. ^ Cf. [Anonymous], La Spettatrice 1752; [Anonymous], La Spectatrice 1728.
    42. ^ Gozzi / Chiari, Gazzeta Veneta 1760–1761(from 1762 Nuova Veneta Gazzetta). Cf. the critical edition by Romani 1943.
    43. ^ Cf. [Gozzi], L'Osservatore Veneto 1761–1762 (from February 1762: Gli Osservatori Veneti).
    44. ^ Cf. Verri, Il Caffè 1764–1766. Cf. the critical edition by Francioni / Romagnoli, 2nd ed. 1998.
    45. ^ [Clavijo y Fajardo], El Pensador 1762–1767, Cf. the critical edition by Arencibia 1999.
    46. ^ [García del Cañuelo / Marcelino Pereira], El Censor 1781–1788, Cf. the critical edition by Caso González 1989.
    47. ^ Romea y Tapia, El Escritor sin título 1763.
    48. ^ Martens, Die Botschaft der Tugend 1968, p. 99: "The weeklies of the old stamp, with their fictional authors and their aim of promoting reason and virtue as a means to bourgeois bliss, became rarer in northern areas after 1770. The novels of Hermes, la Roche and Miller stole their audience. The successors of the genre could no longer thrive in the climate of Sturm und Drang or in the extreme subjectivity of sensibility. The increasing interest in politics that began to grip Germany in the 1770s was alien to them, the tumults of the French Revolution knocked the wind out of them, and the spirit of Romanticism was utterly strange to their bourgeois, didactic demeanour. Their contents, themes, motifs, edifying tone and forthright intentions lived on in the light bourgeois gazettes of the nineteenth century.…" (transl. by P.B.)

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